Our 13-Module Library: Your Path to Shop Mastery

 

Dive into Auto Shop MBA's comprehensive curriculum, designed to transform technicians into confident CEOs. Each module rewrites MBA-level concepts in straightforward shop language, focusing on practical application for real results. From mindset shifts to competitive strategies, these lessons equip you with the tools to build a profitable, systemized business—without relying on coaches.

 Module 1: From Technician to CEO Mindset

Shift from hands-on technician to strategic owner with this foundational module. Explore the Ownership Ladder, a framework that maps your progression from daily repairs to high-level leadership. Discover how prioritizing people, systems, and numbers creates freedom and scalability in an industry facing growing technician shortages.

  Module 2: Decision Intelligence for Shop Owners

Master the art of data-driven decisions to eliminate guesswork in your shop. Learn the three-step process—Information, Judgment, Action—to handle choices like hiring or equipment purchases with confidence. This module equips you with tools to navigate unpredictability, ensuring consistent progress amid rising costs and labor challenges.

  Module 3: Pricing & Labor Rate Mastery

Take control of your shop's profitability by understanding pricing mechanics down to the math. Dive into frameworks like Break-Even Analysis and Contribution Margin to set labor rates that cover costs and build margins, even on slow days. Gain strategies to outmaneuver competitors guessing their way through, achieving benchmarks like 52% gross profit.

  Module 4: Marketing & Customer Acquisition

Build a reliable customer flow without guesswork or high ad spends. Using the Customer Journey Framework and Digital Marketing Funnel, learn to guide prospects from awareness to booking. Master local SEO, referrals, and ROI measurement to attract quality clients who value your work.

 Module 5: Building Repeat Business & Customer Trust

Turn one-time customers into lifelong advocates for sustainable wealth. Explore Customer Lifetime Value (CLV) and the Retention Model to calculate and maximize revenue per client. Implement trust systems and service designs that boost loyalty, reducing reliance on costly new customer hunts.

Module 6: Financial Management & KPIs

Gain command over your numbers to prevent crises and drive growth. Decode key statements like P&L and Cash Flow, using frameworks for budgeting and forecasting. Track essential KPIs with a scorecard to apply levers that fix issues fast, hitting targets like 33% expense ratios.

 Module 7: Marketing & Branding That Actually Works

Craft a magnetic brand that draws high-value customers without gimmicks. Start with Vision-Mission foundations, then use the Brand Positioning Matrix and Local Marketing Flywheel for visibility. Leverage social pyramids and referral flowcharts to build trust and business organically.

 Module 8: Inventory, Tools, and Shop Efficiency

Turn operations from chaotic to streamlined for higher output and margins. Learn inventory categorization and Min-Max systems to minimize waste. Optimize tools, workflows, and quality checks to achieve 80%+ bay utilization and reduce errors.

Module 9: Systems & Process Development

Create a process-driven shop that runs smoothly without constant oversight. Identify core areas like customer experience and team management for systemization. Document workflows to enable delegation, scaling, and freedom from daily chaos.

 Module 10: Growth – Adding Bays, Scaling, and Systems

Navigate expansion with precision using MBA growth concepts. Distinguish growth from scaling with the Readiness Model and Capacity Framework. Apply the Strategic Growth Triangle to assess, plan, and execute sustainable bays and staff additions.

Module 11: Customer Communication & Service Excellence

Elevate interactions to build unbreakable trust and loyalty at scale. Harness communication systems and recovery models rooted in psychology. Turn touchpoints into advantages, driving referrals and lifetime value through consistent, emotionally intelligent service.

Module 12: Branding & Market Strategy

Make your shop memorable in a forgettable industry with strong branding. Define your identity and USP to stand out from "honest and fast" claims. Align tone, values, and consistency across channels for familiarity and trust that secures repeat business.

Module 13: Competitive Strategy & Market Positioning

Dominate your market by crafting a clear position amid fierce competition. Differentiate strategy from tactics with landscape mapping and positioning frameworks. Build uncopyable advantages to win without price wars, ensuring long-term staying power.