What No One Tells Technicians Before They Open
You can be booked solid and still lose money.
You can have great reviews and still no work.
You can work 70 hours a week and never make a profit.
Because fixing cars and running a business are two different skill sets.
About Auto Shop MBA
Our founders created Auto Shop MBA for one reason:
New auto repair shop owners are expected to make high-stakes business decisions without ever being taught how business actually works.
Most owners don’t fail because they lack technical skill.
Failure happens when pricing, systems, and strategy were never designed intentionally at the beginning—when mistakes are cheapest to prevent and hardest to undo later.
The Problem We Saw Repeatedly
In the early stages of ownership, shop owners are forced to decide:
what to charge
how to structure labor and margins
how to attract customers
how to manage cash
how to compete locally
These decisions are often made by copying other shops, relying on advice with no context, or learning through trial and error.
That approach doesn’t fail immediately.
It fails quietly—through stress, thin margins, and fragile businesses.
Auto Shop MBA will help you change that pattern.
Our Approach to Business Education
Auto Shop MBA is business education, built using MBA-style frameworks and applied specifically to independent auto repair shops. The goal is not to tell you what to do, but to help you understand the business well enough to make decisions correctly on their own.
The material focuses on:
pricing and labor rate design
profit structure and financial visibility
systems before growth
customer behavior and positioning
competitive strategy in local markets
This education is designed to be used before major decisions are made—not after something breaks.
Who Auto Shop MBA Is Built For
Auto Shop MBA is built for:
mechanics preparing to open an independent repair shop
owners in their first one to two years of operation
people who want to understand the business, not outsource judgment
It is intentionally not built for:
distressed shops looking for a quick fix
owners who want step-by-step scripts
anyone looking for motivation instead of clarity
The value of ASMBA is not certainty.
It is competence.
Where This Comes From
Auto Shop MBA was created by 2 former shop owners, both also technicians, who have experienced early stage shop ownership problems firsthand, without business training. We had problems just “figuring it out”.
We then, got some business training……
After months of MBA business classes, we realized what we didn’t know about business was our biggest problem. We also realized, if we adapted this general business education to the reality of the automotive repair business, thousands of other technicians who dream of owning their own shops would have a huge head start advantage in their own ventures. But it had to be affordable. It had to be relevant. And it had to be targeted. It also had to make a positive contribution to the automotive industry.
The in depth information included inside ASMBA is drawn from real shop operating issues. Things we should have known before trying to run a business without experience. It will make the generic stuff you’ve been searching on google look like a 1st grade art class.
This perspective shapes everything we do:
purposeful, practical, and focused on preventing you from making expensive mistakes rather than reacting to them.
in Closing…
Auto Shop MBA exists so future new owners don’t have to learn the most expensive lessons the hard way.
OUTWORK
OUTSMART
The 13-module Auto Shop MBA program gives you:
Pricing math that protects margin
Systems that prevent chaos
Financial visibility most owners never build
Strategy that makes competition irrelevant
Download the modules now and build your shop correctly from day one. We also have another Module that will teach you
HOW TO CHOOSE YOUR LOCATION, The most important step to starting your new shop. Get this wrong, and you will lose THOUSANDS.