We created What We Wished
Existed When We Started our shops
Auto Shop MBA was founded by two technicians who opened their own shops — and quickly discovered that knowing how to fix cars and knowing how to run a business are two entirely different skill sets.
A Pattern That Keeps Repeating
Every new shop owner faces the same crossroads early on. You have to make calls on:
How to set your labor rate without leaving money on the table
How to build margins that actually sustain the business
How to bring in the right customers — not just any customers
How to keep cash flowing when revenue looks fine on paper
How to carve out a position in a crowded local market
Most owners handle these decisions by mimicking what the shop down the road does, taking advice from people who've never seen their numbers, or just grinding through it until something clicks.
That method doesn't blow up overnight.
It erodes slowly — through razor-thin profits, constant stress, and a business that can't survive a bad month.
Auto Shop MBA was built to break that cycle — before it starts.
Business Education, Not Business Advice
We don't hand you a playbook and tell you to follow it. We give you the frameworks, financial literacy, and strategic thinking to evaluate your own situation and make sharp decisions independently.
Every module is built on MBA-level business principles, translated into the language and reality of independent auto repair:
Labor rate strategy and pricing architecture
Profit structure, overhead control, and financial clarity
Operational systems that scale — built before you need them
Customer acquisition, retention, and lifetime value
Competitive positioning against dealers and chains
The best time to learn this is before you sign a lease — not after the first year of losses.
Inside the Resource Library
Members get immediate access to in-depth PDF modules covering every critical area of shop ownership. Here's a look at some of what's inside. new materials are added frequently.
Location Intelligence
Don’t loose money because you didn’t know how to pick the right location.
Everything You Need. $10 a Month
Less than what you spend on shop rags. More valuable than a $50K MBA.
OUTWORK
Cash Flow & Profit
Understand where your money actually goes — and how to keep more of it.
Beyond the Modules: A Private Owner Community
Auto Shop MBA isn't just a library — it's a room full of people solving the same problems you are. The members forum is where shop owners and future owners connect to pressure-test ideas, trade real-world experience, and work through decisions with people who understand the context.
No generic advice from outsiders. No self-promotion. Just direct, relevant conversation between people building and running independent repair shops.
OUTSMART
KPI Dashboard & Metrics
The exact numbers to track weekly so you always know where your shop stands.