Who is this new guy on the block?

 

 

Let me give you the full picture, because if you choose to join, you deserve to know exactly what this platform is and what role you’ll play in it.

1. Why Auto Shop MBA Exists

Most repair shops are opened by former technicians—people who know the work extremely well but were never taught the business side. It’s not your fault; the trade simply doesn’t provide business education. As a result, many owners end up overwhelmed, guessing their way through pricing, payroll, systems, marketing, leadership, taxes, and growth.

Auto Shop MBA was created to fix that gap.
Not with hype. Not with coaching sales pitches.
With real, structured business education built specifically for auto repair shops.

2. Who It’s For

This program serves two types of people:

A. Mechanics preparing for ownership

You want to open a shop someday, but you want to do it the right way—not the “trial and error for five years” way.

B. Current shop owners

You’re already in the game, but the business side feels harder than the work itself. You want clarity, stability, and confidence.

Both groups end up needing the same foundation:
a practical business education written for the auto repair world.

That’s exactly what this program delivers.

3. What We Teach

Auto Shop MBA is built on a complete 13-module curriculum that covers every major business skill a shop owner needs:

  • How to price correctly

  • How to understand your numbers

  • How to build systems so the shop stops running you

  • How to hire and lead a team

  • How to market effectively

  • How to plan growth

  • How to operate like a real company, not a chaos factory

Everything is written at a 12th-grade reading level, using real examples from real shops.

You don’t need business experience.
You don’t need college.
You don’t need to learn complicated theory.

You get clear, practical lessons you can use immediately.

4. How It’s Delivered

Each module is a written PDF—simple, accessible, and easy to return to anytime.
No fluff.
No hour-long motivational videos.
Just real business knowledge organized clearly and logically.

Alongside the modules, you also get:

  • A private members-only forum

  • Multiple discussion rooms based on module topics

  • Direct Q&A access for guidance

  • A branded mobile app for learning on the go

  • Tools, templates, and pictographs that help you apply every framework

It’s built like an online business school—just for auto repair, and without the huge tuition bill.

5. What Makes Us Different From Industry Coaches

This is important.

Coaches focus on you calling them every week.
Their business model depends on you staying dependent on them.
And many shop owners feel coaches are overpriced or inconsistent because coaching is built around selling time, not building knowledge.

Auto Shop MBA works differently:

  • We teach you how to solve your own problems.

  • We give you frameworks you can reuse forever.

  • We’re not trying to upsell you.

  • We focus on education, not dependency.

Think of it this way:
Coaching gives you a fish.
We teach you how to fish—and how to run the fishing company.

6. Where We Are Right Now

The foundation is built.

  • All 13 modules are written.

  • The community framework is designed.

  • The Kajabi site is built and being refined.

  • The tools and pictographs are being added.

  • The membership structure is solid.

  • The waitlist and room system are ready to go.

We are in the final stage: assembling all components and preparing for launch.

If you join around this stage, you become one of the early members—the group that helps shape the final experience.

7. What the Community Will Look Like

Instead of one giant room full of hundreds of people talking over each other, we use a capped-room model:

  • Each room holds a limited number of members

  • Once full, new members join a waitlist

  • When enough people are waiting, a new room opens

  • This keeps the community small, focused, and personal

You’re not lost in a crowd.
You’re not background noise.
You’re part of a tight learning environment where owners actually help each other.

8. What You’ll Be a Part Of

When you join, you’re not entering a random forum or an online course.

You’re entering a structured, growing, industry-level education movement designed to:

  • Make ownership less stressful

  • Make your shop more organized

  • Help you make better business decisions

  • Give you the confidence to grow

  • Connect you with owners who speak your language

  • Teach you skills that last a lifetime

As more members join, more tools, frameworks, templates, and deep-dive lessons will be added.

You’re here at the beginning—when the foundation is already built and the first wave of growth is about to begin.

9. Where We Plan to Be When the Build Is Complete

Once everything is fully rolled out, Auto Shop MBA will include:

  • The full library of 13 modules

  • Additional expansion modules

  • A built-out community with multiple active rooms

  • A robust resource library

  • Advanced templates, calculators, and SOPs

  • A strong content pipeline through YouTube and blogs

  • A scalable waitlist system

  • Potential licensing inside industry shop software

The long-term goal is for Auto Shop MBA to become the standard business education platform for the repair industry.

The same way ASE is the standard for technical skill,
Auto Shop MBA will become the standard for business skill.

10. Why We Want You to Succeed

Because when you succeed:

  • Your shop becomes more stable

  • Your income becomes more predictable

  • Your stress becomes manageable

  • Your team becomes easier to lead

  • Your customers get better service

  • Your community benefits

  • And you build a career you can be proud of

We’re not here to upsell you.
We’re not here to keep you dependent.
We’re here to give you the tools to build a better shop—and a better life—on your terms.

That’s the entire mission.